Privacy Policy
Last Updated: January 2026
Apple Tree Cambridge ("we," "us," "our," or "Company") operates the website appletreecambridge.co.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and any other information you voluntarily provide when contacting us or subscribing to our services.
- Technical Data: IP address, browser type, operating system, referring URLs, and pages visited on our Site.
- Cookies: Small data files stored on your device to enhance your browsing experience and track user behaviour.
- Usage Data: Information about how you interact with our Site, including click patterns, time spent on pages, and content preferences.
How We Use Information
We use collected information for the following purposes:
- Conducting website analytics to understand user behaviour and improve Site functionality.
- Tracking affiliate referrals and commissions from casino partners.
- Enhancing user experience and personalising content.
- Communicating with you regarding updates, promotions, or inquiries.
- Complying with legal obligations and preventing fraud.
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for basic Site functionality and security.
- Analytics Cookies: Track user behaviour to improve Site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals and conversions for partner casinos.
- Marketing Cookies: Deliver targeted advertisements and measure campaign effectiveness.
You can opt out of non-essential cookies by adjusting your browser settings or using our cookie consent tool. Please note that disabling certain cookies may affect Site functionality.
Third-Party Links
Our Site contains links to third-party websites, including cryptocurrency casinos and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external sites. We strongly encourage you to review the privacy policies of any third-party websites before providing your personal information. Your use of third-party sites is at your own risk.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data we hold.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a portable format.
- Right to Object: Opt out of marketing communications and profiling.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) if you believe we have mishandled your data.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:
- Contact information: Retained until you request deletion.
- Cookies and tracking data: Retained according to cookie type (typically 12 months).
- Analytics data: Retained for up to 26 months.
- Affiliate tracking data: Retained for the duration of partnership agreements.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:
Email: privacy@appletreecambridge.co.uk
Website: appletreecambridge.co.uk
We aim to respond to all privacy inquiries within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the ICO at www.ico.org.uk.